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MARKETING AUTOMATION

Best-in-Class Work

Pardot. Use SalesforceDotCom and you’re going to be very familiar with Pardot. The reviews for this product are a little sketchy. We’ve heard the functionality isn’t rich, the integration is spotty and the company isn’t investing much in keeping this competitive. However, if you’re all-in on the SalesforceDotCom community, then Pardot is almost always the marketing automation tool of choice.
SalesforceDotCom has done a good job creating a community of users, developers and passionate business partners, and in almost every situation where clients are using Pardot it’s somehow related to SalesforceDotCom and their relationship with the CRM tool. Pardot is missing some of the content marketing features of tools such as HubSpot, like integrated blogging and content management. But if you’re a fan of SalesforceDotCom, then Pardot is probably going to be right for you.

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MARKETING AUTOMATION

A Real Hit

We are experts in  Marketo, Salesforce, Infusionsoft, Zoho, Pardot and Hubspot, to name a few systems, and even offer our own solution – Elevate – for clients who prefer a turnkey, campaign - based approach. Everything within the lead acquisition and nurturing process, including funnel creation, list segmentation, rules implementation, form-building, landing pages and tracking, is within our expertise. Our insight can help your existing efforts work much better, or help your new system get started in the right direction.We also are well-versed in a variety of email marketing systems such as Aweber, Constant Contact, Campaign Monitor, Emma, and dozens of other email marketing platforms, even integrating them into assets leveraging Elevation, Marketo, Salesforce and Infusionsoft.

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MARKETING AUTOMATION

Our Clients Loved the Result

If you need an expert partner who understands your marketing automation system, then you should speak to us.CONVERSION OPTIMIZATION:Our conversion optimization toolset relies on a unique mix of data and expertise to help you convert website visitors into leads – and customers.
Perhaps one of the most valuable assets we bring to our clients is our conversion optimization toolset. When it comes to driving prospects to your website through our digital marketing campaigns, we know that is only part of the game. The rest is getting that conversion.

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MARKETING AUTOMATION

Best-in-Class Work

An important first step is learning about a quality conversion for your business during our Discovery Process. We get educated on what makes a good customer and how we qualify them. Without this information we can’t optimize our campaigns. We set the expectations for quantity and scale very early so there are no surprises.We data - mine our campaign sources to produce the best targeting available. We devise a conversion strategy according to our audience and campaign objectives.We develop targeting, ads, and landing pages around your quality conversion goals. We launch campaigns with tracking designed to know what’s working and what isn’t at each step of the way. We split-test and make iterative adjustments along the way. We test assumptions and use data to dictate our next steps.

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MARKETING AUTOMATION

Best-in-Class Work

Together with an informed feedback loop from the client we can fine-tune a campaign to get the right prospects. Additionally, we understand that different campaigns sources will yield different results across the same conversion funnel, so we optimize different funnels according to our campaign source.If you want more conversion analysis applied to your digital marketing programs, then you should speak to us.

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MEDIA

A Real Hit

PAID MEDIA DISPLAY. From retargeting / remarketing to B2B display advertising, we know how to get your message in front of the right visitors.Once thought be an ugly offshoot of Pay Per Click marketing, we have made Paid Media Display Advertising beautiful again. Much like the original banner advertising, Paid Display enables us to engage new prospects in multiple scenarios and at multiple stages of the sales funnel, making it more powerful than ever.

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RETARGETING

Our Clients Loved the Result

RETARGETING. Also known as “Remarketing”, this form of display advertising allows you to continually engage your prospect based on their prior behavior with your website. Since most users don’t convert on the first visit, retargeting is extremely critical to the conversion process. Unlike email marketing, which requires an opt - in and a user to open the emails you send, retargeting has 100% opt - in and open rate, since you can start re - engaging them the moment they leave your website.
Some of our retargeting options:
●Audience retargeting – Based on who they are ●Behavioral retargeting – Based on what they’ve done●Page-Level Retargeting – Based on where they’ve been●Campaign Source Retargeting – Based on how they arrived●Segmented Retargeting – Based on who/what/where/how combined●Product Retargeting – Based on products they viewed

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RETARGETING

Best-in-Class Work

We structure retargeting using innovative strategies. Since we don’t use just one retargeting system, we are able to tap multiple retargeting strategies, and easily transition prospects from one retargeting funnel to another, even if they are generated from different campaigns. We also leverage retargeting to fine-tune our landing page and website copy, as well as adding horsepower to our PPC campaigns.
Ever wanted to retarget your competitors’ users? Yeah, we can do that.

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B2B DISPLAY

A Real Hit

B2B DISPLAY. Since we specialize in B2B, we have become experts in targeting business prospects. No longer reliant simply on contextual targeting, we can leverage LinkedIn profile data to reach your ideal prospects with exacting detail. Additionally, we can do Account - Based targeting, leveraging our data -mining tools to push display advertising direct to specific organizations and companies.
Our focus is on targeting quality and making sure the users we generate fit the audience profile you desire. These campaigns allows us to test and rapidly scale what is working, and iteratively adjust what isn’t.
If you are interested in applying the most intelligent data-driven Display Advertising on the web to your business, then you should speak to us.

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TRADE SHOWS

Our Clients Loved the Result

Trade ShowsWe know both the upsides and the downsides to trade shows – and how to manage both. A trade show represents a significant investment, and we’ll make sure yours pays off.
REDEFINING THE START AND FINISH -AllToDoAbout helps plan, promote, design and leverage dozens of trade shows and events each year. For our clients, trade show marketing starts months before the exhibit floor opens – and ends months after it closes. That’s because a trade show isn’t just a chance to hang out with industry buddies for a few days. It’s a powerful conduit for new business and a brand focal point for specific marketing efforts.MUCH MORE THAN A “NECESSARY EVIL” -Trade shows are expensive. They can have questionable ROI. Sometimes you have to be there – because your competitors are there, too. But that’s all the more reason to be thoughtful and strategic about it. For AllToDoAbout, a trade show is not an isolated event – it’s a focused opportunity to promote your business in the months leading into and out of the show itself.

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TRADE SHOW

Best-in-Class Work

GETTING INTO THE TRADE SHOW STATE OF MIND -
We start by developing a trade show strategy for the entire year. Which shows should you attend? Which should you avoid? What kind of presence do you need at each? How can you make the most impact before, during and after the show?- PUTTING THE PLAN INTO ACTION -Our seasoned trade show and event planning team works closely with you to create a customized booth space that meets your goals and budget. Collateral and give aways are created. Social media and advertising plans are developed. Everything works together to present a professional, unified appearance – all with the goal of increasing booth traffic, gathering leads and ensuring the best ROI possible.Contact us

ELEVATE

A Real Hit

ELEVATE Custom Marketing Automation HubSpot, Marketo, Pardot, Act-On and other inbound marketing automation platforms are the hottest thing in B2B marketing – and for good reason. What they can do – automated lead nurturing, dynamic content delivery, “drip” email campaigns, analytics and multi-system integration – is pretty awesome.
ELEVATE is an integrated, turnkey solution that turns nibbles into highly qualified, educated leads. Our team gets to the heart of your brand, crafts hard-hitting content, creates high -performing email campaigns, digital ads and landing pages, and helps you analyze your results.
Whether you’re making the most of website traffic by offering premium downloads or automating tradeshow follow-up, Elevate lets you deliver personalized, relevant content, advertising and messaging at just the right time. Elevate campaigns keep you in front of prospects via email and retargeting advertisements until they’re ready to chat – and then make it easy for them to get in touch. Your sales team will love Elevate – and love you for it.

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CONNECT WITH US

Get in touch to learn more about how we can drive your brand forward. As a full-service Marketing Agency, we know how to help you and your business grow and flourish. All you’ve got to do is call!

HSR Layout, Bengaluru, Karnataka, India

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